Prioritizing social connection isn't just a leisure activity; it is a strong predictor of happiness and longevity.
Data from the American Time Use Survey (2003-2023) reveals a structural shift in American life.
While time spent alone has steadily risen, face-to-face social time has collapsed.
Source: US Bureau of Labor Statistics / US Surgeon General Advisory
According to a meta-analysis by Julianne Holt-Lunstad (BYU) covering 300,000+ participants, social integration is a stronger predictor of mortality than many clinical risk factors.
Lacking social connection carries a mortality risk roughly equivalent to smoking 15 cigarettes a day.
Loneliness is associated with a 50% increased risk of dementia and a 29% increased risk of heart disease.
The difference between "wanting to see friends more" and actually doing it comes down to one thing: implementation.
Compare the approaches ↓
Success rates based on Gollwitzer (1999) implementation intentions research. Goal intentions alone: ~35% success. With implementation intentions: up to 91%.
Behavioral science (Gollwitzer, 1999) reveals the critical difference between wanting to do something and actually doing it.
"I want to see friends more often"
Vague desires without specifics.
65% never happens.
"Every Tuesday at 7pm, I'll be at the pub"
Specific time, place, and action.
Pre-decided = Pre-done.
No decision to make in the moment. The "when" and "where" are already solved.
The cue (Tuesday 7pm) automatically triggers the behavior, bypassing willpower.
"I'm the person who has Tuesday dinners with friends" becomes part of who you are.
We create the calendar container. You just show up.
Based on Gollwitzer (1999) and Sheeran (2002) meta-analysis of implementation intentions
The research is clear: The logistics of modern life are eroding our health. The antidote is a simple, recurring commitment.
Simple tools to lock in your commitment to friends and your future health.
Create a Commitment